Culture Bridge

Working between cultures and technology

Every culture has its own way of communicating, deciding and building trust. Choose where your team is based, where the people you work with are based and what you are working on, and get a brief: what to adjust, where to keep a personal touch, how far to automate, and the rules that apply in each country.

Inspired by cross-cultural research, including Erin Meyer’s Culture Map framework and its eight scales. Want a deeper review of your own team? Her book and tools are at erinmeyer.com.

Your teamWorking withAvailableNot yet coveredTap a highlighted country to add it.
Step 2Select where your colleagues, customers or clients are based up to 3, or tap them on the map
Step 3Choose what you are working on or implementing up to 4

Profiles are starting points. Country profiles describe broad tendencies, shown as ranges. Profiles marked provisional are awaiting full sourcing.

Method and resources